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INDUSTRY ON PARADE AMERICAN BREAKFAST COFFEE CUPS CEREAL MILKMAN 64134b
WEBVTT Kind: captions Language: en
00:00:05.870 [Music] 00:00:09.58000:00:09.590 who makes tons of toast every day what 00:00:14.15000:00:14.160 popular food is prepared like this how 00:00:17.48000:00:17.490 does industry rush breakfast to our 00:00:19.37000:00:19.380 tables industry on parade Peabody Award 00:00:24.83000:00:24.840 winner for public service produced on 00:00:27.08000:00:27.090 film each week by the National 00:00:29.12000:00:29.130 Association of Manufacturers 00:00:38.06900:00:38.079 breakfast time in an American home the 00:00:41.41000:00:41.420 odors of cooking begin to fill the early 00:00:43.33000:00:43.340 morning air as the household comes to 00:00:45.19000:00:45.200 life this is the nutritious meal that 00:00:47.89000:00:47.900 will fortify the family for the busy 00:00:49.66000:00:49.670 hours ahead ensuring a healthful start 00:00:52.29900:00:52.309 on another day yet important as it is 00:00:55.47000:00:55.480 breakfast takes only a few minutes to 00:00:57.75900:00:57.769 prepare reason American industry has 00:01:01.57000:01:01.580 done much of the work before the various 00:01:03.72900:01:03.739 foods ever reached the house industry 00:01:06.49000:01:06.500 has helped improve the quality and 00:01:08.53000:01:08.540 variety of the foods available it has 00:01:10.90000:01:10.910 helped the farmer increased production 00:01:12.46000:01:12.470 and it has worked out ways to store 00:01:14.88900:01:14.899 process and distribute foods widely in 00:01:17.88900:01:17.899 abundance at low cost and that's not all 00:01:21.24900:01:21.259 from Industrial Research ingenuity and 00:01:24.21900:01:24.229 manufacturing know-how have come the 00:01:26.49900:01:26.509 breakfast utensils - and appliances like 00:01:29.56000:01:29.570 the one that makes uniform toast 00:01:31.24000:01:31.250 automatically while dad tries to read 00:01:33.49000:01:33.500 his morning paper 00:01:34.48000:01:34.49000:01:37.82000:01:37.830 results are perfect at home because the 00:01:40.65000:01:40.660 factory that developed the toaster puts 00:01:42.75000:01:42.760 each appliance through its paces before 00:01:44.70000:01:44.710 passing it for shipment this is part of 00:01:47.40000:01:47.410 the testing procedure at the Toastmaster 00:01:48.96000:01:48.970 plant at Elgin Illinois where mass 00:01:52.11000:01:52.120 production of appliances means mass 00:01:54.42000:01:54.430 production of trial toast as well 00:02:00.08000:02:00.090 cooking can be made automatic by a 00:02:02.46000:02:02.470 controlled bulb filled with fluid when 00:02:05.37000:02:05.380 the bulb is cooled the liquid contracts 00:02:07.59000:02:07.600 and turns up the flame demonstrating a 00:02:10.02000:02:10.030 research achievement put to practical 00:02:11.61000:02:11.620 application like this by the Robert Shaw 00:02:13.92000:02:13.930 Fulton controls company of Youngwood 00:02:15.84000:02:15.850 Pennsylvania the cold pot increased the 00:02:18.90000:02:18.910 flame when it's replaced by a hot vessel 00:02:21.42000:02:21.430 the flame shuts off again 00:02:25.66000:02:25.670 now meet another man who helps make 00:02:28.21000:02:28.220 breakfast a pleasure and our other meals 00:02:30.58000:02:30.590 to a skilled Potter gives first shape to 00:02:34.24000:02:34.250 cups for coffee tea or chocolate more 00:02:41.11000:02:41.120 than 40 skilled trades are represented 00:02:43.44900:02:43.459 by the men and women who make fine china 00:02:45.55000:02:45.560 here at the syracuse new york plant of 00:02:48.04000:02:48.050 the Onondaga pottery company the expert 00:02:56.38000:02:56.390 who puts the handles on must have a 00:02:57.88000:02:57.890 perfect touch for the liquid clay that 00:03:00.43000:03:00.440 binds the parts together dries almost 00:03:02.29000:03:02.300 instantly 00:03:03.18000:03:03.190 now the cups are ready for the kill but 00:03:06.52000:03:06.530 to keep them from warping in the intense 00:03:08.25900:03:08.269 heat they're stacked rim to rim so they 00:03:10.78000:03:10.790 support each other then the car load is 00:03:13.24000:03:13.250 carried along on a 3-day trip that will 00:03:15.52000:03:15.530 gradually heat the China to 2300 degrees 00:03:17.92000:03:17.930 Fahrenheit before cooling it again just 00:03:20.74000:03:20.750 as gradually 00:03:23.77000:03:23.78000:03:30.66000:03:30.670 now 1 7 smaller than they were before 00:03:33.69900:03:33.709 they entered the kill the cups are 00:03:35.71000:03:35.720 examined for imperfections and finally 00:03:38.08000:03:38.090 after a dip in liquid glaze and another 00:03:40.30000:03:40.310 trip through the kill they're ready for 00:03:41.97900:03:41.989 decoration with decals 00:03:51.73000:03:51.740 you 00:03:58.13000:03:58.140 like China and the appliance as we have 00:04:00.93000:04:00.940 seen the food that goes on our breakfast 00:04:03.27000:04:03.280 table is also being constantly improved 00:04:05.40000:04:05.410 here for example at one of the many 00:04:07.74000:04:07.750 research farms maintained by industry 00:04:09.96000:04:09.970 experts blend new feeds to improve the 00:04:12.63000:04:12.640 quality of poultry and eggs there's even 00:04:14.97000:04:14.980 a device used solely to crack eggs in 00:04:17.69900:04:17.709 the interest of learning more about the 00:04:19.62000:04:19.630 structure and strength of their shells 00:04:21.74000:04:21.750 conditions extremely important to both 00:04:24.18000:04:24.190 farmer and consumer since stronger 00:04:26.73000:04:26.740 shells reduce costly breakage these men 00:04:32.94000:04:32.950 are helping prepare the coffee that's so 00:04:35.01000:04:35.020 important to so many millions of 00:04:36.99000:04:37.000 breakfasts by sipping and tasting they 00:04:39.51000:04:39.520 decide in what ratio the different types 00:04:41.64000:04:41.650 of beans will be blended 00:04:43.80000:04:43.810 [Applause] 00:04:47.48000:04:47.490 once the blending proportions have been 00:04:50.16000:04:50.170 decided roasting begins the proper 00:04:52.56000:04:52.570 roasting time being determined by the 00:04:54.57000:04:54.580 color of the beans when just right they 00:05:00.33000:05:00.340 travel on toward the grinder and often 00:05:02.10000:05:02.110 as we'll see two additional processes 00:05:04.47000:05:04.480 that will produce the increasingly 00:05:06.18000:05:06.190 familiar instant coffee frequent samples 00:05:09.48000:05:09.490 are analyzed in a continuing check on 00:05:11.40000:05:11.410 purity as the ground coffee and boiling 00:05:13.65000:05:13.660 water passed through great and closed 00:05:15.42000:05:15.430 chambers that work exactly like home 00:05:17.67000:05:17.680 percolators yielding in large quantities 00:05:20.37000:05:20.380 of brew that then goes on through 00:05:22.26000:05:22.270 filters and dryers for the elimination 00:05:24.39000:05:24.400 of moisture inside the coffee drops to 00:05:27.51000:05:27.520 the bottom in the form of a free-flowing 00:05:29.52000:05:29.530 powder it's a process that illustrates 00:05:32.16000:05:32.170 one of the many ways in which 00:05:33.59000:05:33.600 manufacturers have slashed the drudgery 00:05:36.27000:05:36.280 and waste of home food preparation while 00:05:38.85000:05:38.860 improving quality uniformity and price 00:05:47.68000:05:47.690 today with demand for coffee at a record 00:05:50.47000:05:50.480 high between the third and a half of it 00:05:52.36000:05:52.370 is brewed instantly 00:05:54.37000:05:54.38000:06:04.02000:06:04.030 the making of bread is another chore 00:06:06.45900:06:06.469 industry has removed from the 00:06:08.17000:06:08.180 housewife's daily routine now at 00:06:10.54000:06:10.550 bakeries like this one operated by 00:06:12.27900:06:12.289 pepperidge farm machines that are the 00:06:14.52900:06:14.539 results of years of development and 00:06:16.20900:06:16.219 millions of dollars of investment not 00:06:18.36900:06:18.379 only do the job faster they also turn 00:06:20.86000:06:20.870 out a more nutritious a tastier product 00:06:22.98000:06:22.99000:06:31.05000:06:31.060 nearly every stage of the process is as 00:06:33.78000:06:33.790 automatic as the toasting to come later 00:06:35.94000:06:35.950 at the family breakfast table 00:06:43.69000:06:43.700 there are many products which reach our 00:06:45.76000:06:45.770 homes ready to serve in a forum no 00:06:47.80000:06:47.810 housewife could ever duplicate no matter 00:06:49.90000:06:49.910 how skilled a cook she might be among 00:06:52.66000:06:52.670 them is the widest imaginable variety of 00:06:54.88000:06:54.890 healthful breakfast foods some made of 00:06:57.34000:06:57.350 grain that's literally shot from a 00:06:59.50000:06:59.510 battery of guns the pressure and heat 00:07:01.81000:07:01.820 inside build up and they're ready to 00:07:03.94000:07:03.950 fire 00:07:04.74000:07:04.75000:07:11.44000:07:11.450 our cameraman is covered with puffed 00:07:14.36000:07:14.370 wheat but the trip to the breakfast 00:07:16.52000:07:16.530 table is hardly more than just begun 00:07:18.65000:07:18.660 the newly exploded cereal drops 00:07:20.54000:07:20.550 immediately to the floor below where 00:07:22.31000:07:22.320 grains not precisely the right size are 00:07:24.77000:07:24.780 screened out the wheat has hardly 00:07:27.08000:07:27.090 stopped moving since it arrived here at 00:07:28.87900:07:28.889 the plant and it won't stop moving until 00:07:30.98000:07:30.990 it's been shipped one of the breakfast 00:07:33.26000:07:33.270 foods that are uniquely American a 00:07:35.09000:07:35.100 contribution of US industry to our 00:07:37.25000:07:37.260 morning menus although it's already full 00:07:40.34000:07:40.350 of nourishment the puffed wheat now 00:07:42.32000:07:42.330 moves along to be still further enriched 00:07:44.39000:07:44.400 in a spray treatment that literally 00:07:46.52000:07:46.530 rains vitamins on every kernel thus are 00:07:50.24000:07:50.250 entirely new forms given to the products 00:07:52.64000:07:52.650 of our farms creating new demand thus 00:07:55.58000:07:55.590 also are the products improved and made 00:07:57.89000:07:57.900 more widely available than ever before 00:07:59.78000:07:59.790 with the help of amazing mechanical 00:08:01.96900:08:01.979 equipment like the machines in the 00:08:03.80000:08:03.810 packaging room 00:08:16.21000:08:16.220 as the boxes move into position each one 00:08:18.88000:08:18.890 receives a precisely measured quantity 00:08:21.31000:08:21.320 of cereal the cereal is tempt to assure 00:08:28.21000:08:28.220 full measure then the top is closed and 00:08:30.88000:08:30.890 sealed only a short time after the wheat 00:08:33.31000:08:33.320 arrived at the plant the breakfast food 00:08:35.20000:08:35.210 is ready for shipment and ready to eat 00:08:37.08900:08:37.099 when it arrives at its destination 00:08:41.29000:08:41.300 the shipping of foods for America's 00:08:43.85000:08:43.860 breakfast like the processing is being 00:08:46.51900:08:46.529 improved constantly by industry take 00:08:49.48900:08:49.499 bacon and other perishable meats for 00:08:51.16900:08:51.179 example at a Minnesota packing plant we 00:08:53.80900:08:53.819 see a consignment of these products 00:08:55.40000:08:55.410 being loaded into special refrigerated 00:08:57.41000:08:57.420 vans equally at home on railroad cars 00:08:59.96000:08:59.970 and delivery trucks after a night long 00:09:06.01900:09:06.029 train ride they'll be transferred 00:09:07.57900:09:07.589 directly to the truck that will deliver 00:09:09.59000:09:09.600 them to the meat market tomorrow morning 00:09:11.29900:09:11.309 the system assures fresh stuff and 00:09:13.81900:09:13.829 eliminates the cost of breaking down and 00:09:15.94900:09:15.959 repacking carload Lots 00:09:22.62000:09:22.630 more perishables @midnight buyers gather 00:09:26.94900:09:26.959 to inspect the oranges apricots peaches 00:09:29.32000:09:29.330 pears plums and pineapples arriving from 00:09:32.56000:09:32.570 afar for delivery to New York's millions 00:09:34.99000:09:35.000 by working while others sleep these 00:09:37.87000:09:37.880 experts help speed the produce to the 00:09:39.69900:09:39.709 stores in time for the start of business 00:09:42.03000:09:42.040 representing grocers jobbers wholesale 00:09:45.10000:09:45.110 and brokerage houses they shop more 00:09:47.38000:09:47.390 warily than any house while here's the 00:09:50.25900:09:50.269 buying in progress 00:09:51.13000:09:51.140 at the brown and cecum fruit auction 00:09:53.01900:09:53.029 where supply and demand meet head-on 00:09:55.24000:09:55.250 night in and night out presiding is the 00:09:58.54000:09:58.550 amazing auctioneer who must know every 00:10:00.73000:10:00.740 face and every credit rating it looks 00:10:03.85000:10:03.860 complicated but it's economics in 00:10:06.10000:10:06.110 simplest terms buyer and seller meeting 00:10:08.71000:10:08.720 and arriving through bargaining at the 00:10:10.56900:10:10.579 fairest possible price for the ultimate 00:10:12.73000:10:12.740 consumer 00:10:16.94000:10:16.950 sales are by the carload and there's a 00:10:19.55000:10:19.560 constant flow of calls to the various 00:10:21.47000:10:21.480 offices on the price trends of the 00:10:23.44900:10:23.459 moment everything is rush rush rush for 00:10:26.69000:10:26.700 they're dealing with perishables that 00:10:28.49000:10:28.500 can lose half their value unless speeded 00:10:30.68000:10:30.690 to the consumer at freshness even as 00:10:33.53000:10:33.540 bidding continues upstairs early 00:10:35.72000:10:35.730 purchases are loaded and started off 00:10:37.37000:10:37.380 toward the stores and supermarkets 00:10:39.52000:10:39.53000:10:46.74000:10:46.750 from other trucks meanwhile more 00:10:49.17000:10:49.180 ingredients for America's breakfast are 00:10:51.60000:10:51.610 moving through the spotless processing 00:10:53.31000:10:53.320 plants of the dairy industry here for 00:10:55.86000:10:55.870 example bulk butter in sixty pound 00:10:58.41000:10:58.420 blocks is transformed into a form 00:11:00.60000:11:00.610 convenient for table or kitchen use 00:11:06.45000:11:06.460 quarter pounds are wrapped individually 00:11:08.46000:11:08.470 two at a time as here or four at a time 00:11:11.57900:11:11.589 making it possible for the shopper to 00:11:13.82900:11:13.839 buy any amount required without breaking 00:11:16.13900:11:16.149 open a carton another of the many ways 00:11:18.78000:11:18.790 industry has devised to help distribute 00:11:20.91000:11:20.920 our tremendous output of food 00:11:22.67000:11:22.680 conveniently and in the same category of 00:11:25.82900:11:25.839 convenient packages we find the familiar 00:11:28.44000:11:28.450 milk model about to be thoroughly washed 00:11:30.81000:11:30.820 and sterilized before moving on to the 00:11:33.24000:11:33.250 intricate machinery that puts in the 00:11:35.04000:11:35.050 milk the bottling process is speeded by 00:11:37.65000:11:37.660 creating a vacuum in each bottle just 00:11:39.66000:11:39.670 before it's filled in this way the milk 00:11:42.42000:11:42.430 is literally sucked into it each machine 00:11:45.09000:11:45.100 filling 90 or more bottles a minute only 00:11:54.44900:11:54.459 a few hours after leaving the dairy farm 00:11:56.69900:11:56.709 the milk is ready for delivery to stores 00:11:59.16000:11:59.170 and kitchen doors uniformly high in 00:12:02.22000:12:02.230 quality and absolutely pure because of 00:12:05.34000:12:05.350 the processing it has received now the 00:12:08.10000:12:08.110 milkman takes over national symbol of 00:12:10.80000:12:10.810 all the hundreds of thousands who work 00:12:12.72000:12:12.730 through the night so that the rest of 00:12:14.55000:12:14.560 America 00:12:15.03000:12:15.040 can have a good breakfast on time he's 00:12:17.85000:12:17.860 part of the army of industrial workers 00:12:19.68000:12:19.690 engaged in moving mountains of 00:12:21.44900:12:21.459 nutritious food efficiently from 00:12:23.55000:12:23.560 producers to consumers wherever they may 00:12:25.98000:12:25.990 be 00:12:32.85000:12:32.860 breakfast is served enriched by the 00:12:35.76000:12:35.770 national distribution made possible by 00:12:37.71000:12:37.720 our free enterprise system the regions 00:12:40.56000:12:40.570 in which we live the distances from 00:12:42.57000:12:42.580 farms and orchards even the seasons no 00:12:45.27000:12:45.280 longer limit the selection or the 00:12:46.86000:12:46.870 quality of our foods breakfasts once 00:12:49.95000:12:49.960 unobtainable even by princes and kings 00:12:52.02000:12:52.030 now are served to America's millions at 00:12:54.63000:12:54.640 low cost with the help of industries 00:12:56.97000:12:56.980 that work around the clock to give us a 00:12:59.07000:12:59.080 nutritious start on the new day 00:13:07.37000:13:07.380 American industry builder of a better 00:13:10.88000:13:10.890 tomorrow as presented industry on parade 00:13:18.14000:13:18.150 a service of the National Association of 00:13:20.39000:13:20.400 Manufacturers 00:13:21.20000:13:21.210
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