00:00:00.030 the 16 year old John Dee moved to 00:00:02.14900:00:02.159 Cleveland and becoming a major railroad 00:00:04.24900:00:04.259 and commercial hub it was a Zanna 00:00:07.19000:00:07.200 company that he began his professional 00:00:08.60000:00:08.610 life when he went to Cleveland as a 00:00:12.74000:00:12.750 young man his father told him that it 00:00:15.11000:00:15.120 really wasn't important for him to go to 00:00:17.26900:00:17.279 college he wanted to go to college and 00:00:19.16000:00:19.170 his father said no do much better if he 00:00:21.41000:00:21.420 went to a trade school because then he'd 00:00:23.63000:00:23.640 learned something useful that where he 00:00:25.84900:00:25.859 could earn a living and so in fact he 00:00:28.16000:00:28.170 learned to become an accountant he 00:00:31.33900:00:31.349 joined the firm of Hewitt and Tuttle but 00:00:33.56000:00:33.570 when he was refused to raise he started 00:00:35.78000:00:35.790 his own company selling produce trade 00:00:38.47900:00:38.489 generated by the Civil War and the 00:00:40.54900:00:40.559 opening of the West made a success of 00:00:42.65000:00:42.660 this first venture Rockefellers business 00:00:44.93000:00:44.940 personality was now set his friends 00:00:48.61900:00:48.629 called him the deacon he was a kind of 00:00:51.08000:00:51.090 pious and also very serious and Stern 00:00:53.95900:00:53.969 sober figure people would ask him you 00:00:56.86900:00:56.879 know what are you gonna be when you grow 00:00:57.92000:00:57.930 up he always answered never with a 00:00:59.72000:00:59.730 profession he say I'm gonna make 00:01:01.34000:01:01.350 $100,000 00:01:04.81000:01:04.820 as I'll boomed Rockefeller realized that 00:01:07.91000:01:07.920 this was the field for him in 1865 he 00:01:10.82000:01:10.830 went into a partnership with an 00:01:12.38000:01:12.390 experienced oil refiner the Englishman 00:01:14.35900:01:14.369 Samuel Andrews refining oil made more 00:01:16.78900:01:16.799 sense to Rockefeller than drilling for 00:01:18.64900:01:18.659 it 00:01:18.88900:01:18.899 wells dried up but every driller needed 00:01:21.41000:01:21.420 a refinery the amount of capital needed 00:01:23.96000:01:23.970 to go into the refining business in say 00:01:26.26000:01:26.270 1862 was very small I mean you 00:01:28.52000:01:28.530 essentially set up a small still in your 00:01:31.03900:01:31.049 backyard and you were in the refining 00:01:32.33000:01:32.340 business john d rockefeller nevertheless 00:01:34.21900:01:34.229 believed that it's important to be big 00:01:38.35000:01:38.360 and the company got very big Rockefeller 00:01:41.63000:01:41.640 understood that the bigger the company 00:01:43.30900:01:43.319 the cheaper its costs the greater its 00:01:45.13900:01:45.149 profits and he grew big through 00:01:47.35900:01:47.369 attention to detail for example to save 00:01:49.88000:01:49.890 money the company began to make its own 00:01:51.52900:01:51.539 oil barrels and then Rockefeller 00:01:53.44900:01:53.459 discovered a way to save even more you 00:01:57.10900:01:57.119 can imagine the kind of efficiency that 00:01:59.08000:01:59.090 somebody who had done something with his 00:02:01.58000:02:01.590 life like Leger a would bring to an 00:02:03.74000:02:03.750 enterprise one of the things he did he 00:02:05.66000:02:05.670 go around and see the people soldering 00:02:08.63000:02:08.640 the oil barrels and he found that they 00:02:11.56900:02:11.579 were putting 40 drops of solder in and 00:02:13.61000:02:13.620 he said to one guy said we please try 38 00:02:16.69900:02:16.709 the guy tried it didn't work but 39 did 00:02:20.06000:02:20.070 39 was perfect later on in his life he 00:02:23.15000:02:23.160 would recall this john d rockefeller 00:02:24.65000:02:24.660 he'd say a fortune we saved a fortune 00:02:26.96000:02:26.970 what he was concerned with it was not 00:02:28.75900:02:28.769 the fortune he made but the fortune he 00:02:30.71000:02:30.720 saved the company grew by buying up 00:02:35.09000:02:35.100 refineries and the bottom line grew 00:02:38.30000:02:38.310 further through a range of oil 00:02:39.71000:02:39.720 byproducts 00:02:41.42000:02:41.430 Rockefeller would see nothing of the 00:02:43.58900:02:43.599 refining process wasted john d 00:02:48.86900:02:48.879 rockefeller formed Standard Oil in 1870 00:02:51.42000:02:51.430 and from delivery to storage wherever 00:02:53.49000:02:53.500 middleman had operated before standards 00:02:56.28000:02:56.290 stepped in of course as he put it 00:02:58.61900:02:58.629 we made a fine crop of enemies by a to 00:03:00.96000:03:00.970 but we made oil far lower in price than 00:03:04.17000:03:04.180 it had ever been before by the late 00:03:06.50900:03:06.519 1870s john d rockefeller was a 00:03:08.78900:03:08.799 millionaire many times over 00:03:12.19900:03:12.209 Rockefellers most important deals were 00:03:14.39900:03:14.409 with the railroads that took his oil to 00:03:16.14000:03:16.150 market he represented such a large 00:03:18.24000:03:18.250 volume of business that he was able to 00:03:20.39900:03:20.409 force them to pay rebates from the 00:03:24.53900:03:24.549 beginning john d rockefeller saw that he 00:03:26.33900:03:26.349 had a kind of common partner in the 00:03:28.25900:03:28.269 railroads the railroads had an interest 00:03:30.47900:03:30.489 in this oil running smoothly being 00:03:32.46000:03:32.470 produced and refined smoothly so that it 00:03:34.77000:03:34.780 didn't come in dribs and drabs and 00:03:36.24000:03:36.250 unpredictably and so he made an 00:03:38.49000:03:38.500 arrangement is that would profit him and 00:03:40.94900:03:40.959 really help destroy the competition and 00:03:42.75000:03:42.760 one of the things he got for himself 00:03:44.22000:03:44.230 were rebates that is for every barrel of 00:03:47.09900:03:47.109 oil shipped he got a certain number of 00:03:49.86000:03:49.870 dollars back off the shipping fee 00:03:51.75000:03:51.760 because of the volume that he was 00:03:54.03000:03:54.040 shipping and his competitors these small 00:03:56.25000:03:56.260 competitors didn't get that and then he 00:03:58.43900:03:58.449 made a further step in economics of 00:04:00.93000:04:00.940 strangulation and coming up with the 00:04:03.08900:04:03.099 railroads with this concept of the 00:04:04.40900:04:04.419 drawback the drawback system was a kind 00:04:07.28900:04:07.299 of extortion the railroads had to pay 00:04:09.50900:04:09.519 Rockefeller a percentage of the shipping 00:04:11.36900:04:11.379 fees his competitors were paying them it 00:04:13.97900:04:13.989 was illegal of course but no railroad 00:04:16.56000:04:16.570 dared object and what this obviously did 00:04:19.52900:04:19.539 is it made it more difficult for 00:04:21.89900:04:21.909 competitors to use the same railroad 00:04:23.85000:04:23.860 it's a way not just of getting the best 00:04:25.74000:04:25.750 price yourself but uh frustrating the 00:04:29.64000:04:29.650 competition by the early 1880s Standard 00:04:33.54000:04:33.550 Oil controlled 95% of the refining 00:04:35.93900:04:35.949 business Rockefellers reputation for 00:04:38.79000:04:38.800 being ruthless 00:04:39.48000:04:39.490 now spread as wide as his corporation 00:04:41.76000:04:41.770 his business practices we're legal like 00:04:44.49000:04:44.500 swallowing up competitor 00:04:46.24000:04:46.250 questionable like spying on them and 00:04:48.37000:04:48.380 illegal like the drawbacks and anyone 00:04:50.95000:04:50.960 with the guts to compete could count on 00:04:52.84000:04:52.850 a visit from standard to discuss a 00:04:54.52000:04:54.530 buyout he would have his people evaluate 00:04:58.00000:04:58.010 the worth of their properties issue 00:04:59.17000:04:59.180 stock that matched his evaluation of 00:05:01.90000:05:01.910 what their properties worth and they 00:05:03.04000:05:03.050 could take it or leave it 00:05:04.45000:05:04.460 so he would print a piece of paper that 00:05:06.04000:05:06.050 said here's a hundred shares of standard 00:05:08.08000:05:08.090 oil you are now a junior partner and a 00:05:10.27000:05:10.280 company of which I am a senior partner I 00:05:11.95000:05:11.960 may never declare a dividend and you 00:05:13.69000:05:13.700 can't sell us anybody he did buy out and 00:05:17.08000:05:17.090 in some cases force out of business 00:05:19.69000:05:19.700 other people but when he did that he 00:05:23.32000:05:23.330 would offer them either cash or a 00:05:26.29000:05:26.300 standard oil stock did he give him any 00:05:28.60000:05:28.610 choice sure you didn't have to take his 00:05:31.54000:05:31.550 stock but if you didn't take his stock 00:05:33.34000:05:33.350 your oil he could show you was going to 00:05:36.31000:05:36.320 cost more refined than his because his 00:05:37.87000:05:37.880 was the biggest refinery in town he said 00:05:40.93000:05:40.940 I always offered them stock in standard 00:05:43.78000:05:43.790 oil and if they turn that down that was 00:05:47.53000:05:47.540 their mistake and of course technically 00:05:49.75000:05:49.760 he was correct because then it all went 00:05:51.67000:05:51.680 on to be this you know huge thing and 00:05:53.56000:05:53.570 they would have all been millionaires he 00:05:54.64000:05:54.650 created endless numbers of millionaires 00:05:56.20000:05:56.210 but he didn't go to the other side of it 00:05:59.41000:05:59.420 as that is that they didn't accept the 00:06:01.42000:06:01.430 stock then he put him out of business he 00:06:03.94000:06:03.950 just bought him out in his private life 00:06:07.03000:06:07.040 meanwhile he had married the 00:06:08.41000:06:08.420 strong-willed Laura Spellman in 1864 and 00:06:11.38000:06:11.390 they'd had three daughters in quick 00:06:12.97000:06:12.980 succession but it was their fourth child 00:06:15.31000:06:15.320 John D jr. born in 1874 who rockefeller 00:06:19.12000:06:19.130 hoped would one day take over the firm 00:06:22.37000:06:22.380 despite his Puritanism rockefeller 00:06:24.90000:06:24.910 bought a large home on Cleveland's 00:06:26.88000:06:26.890 fashionable Euclid Avenue and he built a 00:06:31.53000:06:31.540 700-acre country estate Forest Hill 00:06:34.14000:06:34.150 which he characteristically hoped would 00:06:36.03000:06:36.040 someday turn a profit as a hotel he even 00:06:38.85000:06:38.860 surprised at least one business 00:06:40.38000:06:40.390 associate with a bill after a visit but 00:06:43.17000:06:43.180 eventually accepted the notion of the 00:06:45.36000:06:45.370 non profit home but he never lost his 00:06:49.11000:06:49.120 deep commitment to religion he had been 00:06:50.88000:06:50.890 a trustee of the Euclid Avenue Baptist 00:06:52.65000:06:52.660 Church since the age of 18 00:06:54.75000:06:54.760 nor did Rockefeller ever see a conflict 00:06:57.15000:06:57.160 between his faith and God and his faith 00:06:59.31000:06:59.320 and monopoly capitalism the good Lord 00:07:01.77000:07:01.780 gave me my money he would say and the 00:07:04.20000:07:04.210 future promised ever more benevolence 00:07:06.27000:07:06.280 from above 26 Broadway New York City 00:07:11.88000:07:11.890 john d rockefeller moved his Standard 00:07:14.01000:07:14.020 Oil headquarters here in 1882 to be at 00:07:16.41000:07:16.420 the center of what was becoming a global 00:07:18.12000:07:18.130 enterprise in time it would become the 00:07:21.00000:07:21.010 most famous business address in the 00:07:22.65000:07:22.660 world New York in the 1880s was a city 00:07:26.28000:07:26.290 of old money and new wealth society was 00:07:29.19000:07:29.200 dominated by the likes of the Astor's 00:07:31.02000:07:31.030 and the Vanderbilts but John Dee worth 00:07:33.33000:07:33.340 over a quarter of a billion dollars by 00:07:35.49000:07:35.500 the middle of the decade lived as simply 00:07:37.50000:07:37.510 here as he had in Cleveland even took 00:07:39.45000:07:39.460 the elevated train to the office and 00:07:41.28000:07:41.290 joined none of the business men's clubs 00:07:44.00000:07:44.010 instead the family enjoyed a quiet and 00:07:46.50000:07:46.510 pious home life for the modest townhouse 00:07:48.66000:07:48.670 they built on unfashionable 54th Street 00:07:52.61000:07:52.620 Laura Spellman and John Dee had in 00:07:55.26000:07:55.270 common a deep commitment to righteous 00:07:57.09000:07:57.100 behavior her family home had been a stop 00:07:59.52000:07:59.530 on the Underground Railroad John himself 00:08:01.38000:08:01.390 at once paid for a black woman's freedom 00:08:03.77000:08:03.780 there was a fierce sense of right and 00:08:06.27000:08:06.280 wrong in both my great-grandfather my 00:08:08.70000:08:08.710 great grandmother was not so much a 00:08:10.77000:08:10.780 matter of some kind of a public 00:08:12.09000:08:12.100 statement of just a personal commitment 00:08:13.53000:08:13.540 and probably not thought to be all that 00:08:16.77000:08:16.780 heroic just something that was that you 00:08:19.59000:08:19.600 ought to do because it was right one of 00:08:22.05000:08:22.060 the most remarkable things that 00:08:23.96000:08:23.970 grandfather did was to establish 00:08:27.71000:08:27.720 Spellman college which is college for 00:08:31.77000:08:31.780 black women in 00:08:33.61000:08:33.620 Lanta and he did this back in the in the 00:08:36.36000:08:36.370 1880s before people were interested 00:08:39.45900:08:39.469 either in blacks or in women there may 00:08:43.81000:08:43.820 have been interested in women in a 00:08:44.98000:08:44.990 different way but not in the way the 00:08:47.65000:08:47.660 thing they are today and now that his 00:08:51.55000:08:51.560 wealth was growing he could express his 00:08:53.44000:08:53.450 righteousness by giving freely and he 00:08:55.24000:08:55.250 poured millions into the Rockefeller 00:08:56.86000:08:56.870 Institute making it one of the world's 00:08:58.57000:08:58.580 premier institutions of medical research 00:09:00.64000:09:00.650 and in 1889 he donated six hundred 00:09:04.99000:09:05.000 thousand dollars to endow the University 00:09:06.97000:09:06.980 of Chicago over the next ten years he 00:09:09.40000:09:09.410 would give forty-five million dollars to 00:09:11.26000:09:11.270 the school inevitably his motives for 00:09:13.66000:09:13.670 such huge gifts were suspect it was 00:09:16.51000:09:16.520 important for him to be righteous and to 00:09:19.72000:09:19.730 be seen to be righteous I think that 00:09:22.99000:09:23.000 this was an attempt to control his fate 00:09:25.45000:09:25.460 to make a bargain with the Lord that if 00:09:28.15000:09:28.160 he did the right thing with his nickels 00:09:30.01000:09:30.020 and dimes and pennies 00:09:31.00000:09:31.010 perhaps in the grade beyond the Lord 00:09:33.76000:09:33.770 would be good to him sometimes people 00:09:36.28000:09:36.290 have said that that the only reason that 00:09:39.64000:09:39.650 he gave lots of money away was was 00:09:42.61000:09:42.620 because he he was trying to atone for 00:09:45.37000:09:45.380 what he had done in earning a lot of 00:09:48.69900:09:48.709 money through Standard Oil he felt a 00:09:51.31000:09:51.320 sense of responsibility to use it 00:09:53.26000:09:53.270 intelligently but the notion that he was 00:09:58.93000:09:58.940 trying to atone for something that he 00:10:02.80000:10:02.810 felt he had done that was wrong just is 00:10:05.29000:10:05.300 not true as it happened it really didn't 00:10:09.16000:10:09.170 matter how much money he gave away his 00:10:10.75000:10:10.760 nearly total control of the vital oil 00:10:13.44900:10:13.459 industry he made him the perfect 00:10:15.37000:10:15.380 embodiment of capitalism gone mad there 00:10:18.40000:10:18.410 was scarcely any disagreeable creature 00:10:20.32000:10:20.330 with which rockefeller was not compared 00:10:22.36000:10:22.370 in the political cartoons of the era 00:10:24.97000:10:24.980 everybody thought that john d 00:10:26.59000:10:26.600 rockefeller was impervious to this 00:10:28.03000:10:28.040 criticism use take I mean him it was the 00:10:29.77000:10:29.780 most hated man in America certainly 00:10:31.33000:10:31.340 perhaps the most hated man in the world 00:10:33.07000:10:33.080 his name was synonymous with 00:10:34.39000:10:34.400 ruthlessness and it was assumed that he 00:10:37.69000:10:37.700 was just a kind of this steely facade 00:10:40.15000:10:40.160 but inside of course it was it was 00:10:42.61000:10:42.620 taking its toll 00:10:43.83000:10:43.840 he suffered digestive problems and in 00:10:46.63000:10:46.640 1901 he contracted alopecia a total loss 00:10:49.75000:10:49.760 of body hair that can be congenital or a 00:10:52.75000:10:52.760 nervous disorder whether it was the 00:10:55.00000:10:55.010 public outcry that took his hair his 00:10:56.95000:10:56.960 sense of order dictated a series of wigs 00:10:58.96000:10:58.970 of different lengths to emulate natural 00:11:01.45000:11:01.460 hair growth if Rockefeller was already 00:11:04.81000:11:04.820 the object of vilification Ida Tarbell 00:11:07.06000:11:07.070 only made matters worse in articles for 00:11:10.06000:11:10.070 McClure's magazine that began in 1902 00:11:12.49000:11:12.500 the noted muckraker depicted his 00:11:15.01000:11:15.020 company's tactics as cutthroat and his 00:11:17.59000:11:17.600 character as a portrait in greed but 00:11:20.92000:11:20.930 America needed little convincing that 00:11:22.84000:11:22.850 the power of men like Rockefeller was 00:11:24.79000:11:24.800 way out of hand I think the public 00:11:28.12000:11:28.130 concern about big business and the 00:11:31.33000:11:31.340 reaction to Standard Oil and to 00:11:33.61000:11:33.620 rockefeller that was caused by that 00:11:36.07000:11:36.080 concern was really due to a feeling of 00:11:41.32000:11:41.330 loss of control when we change from a 00:11:44.23000:11:44.240 small business and agricultural society 00:11:48.22000:11:48.230 to a society in which many people are 00:11:51.28000:11:51.290 employed by a big company we give up a 00:11:53.92000:11:53.930 lot of control over our own destiny and 00:11:56.02000:11:56.030 people felt out of control that was one 00:11:58.33000:11:58.340 reason people feared big business so I 00:12:00.94000:12:00.950 think that that concern is part of what 00:12:03.70000:12:03.710 made people so angry at Rockefeller 00:12:06.44000:12:06.450 the President Teddy Roosevelt was the 00:12:08.54000:12:08.550 point man in the effort to bring 00:12:09.80000:12:09.810 Rockefeller down in spite of his own 00:12:12.05000:12:12.060 privileged upbringing Roosevelt was an 00:12:14.03000:12:14.040 enemy of the big business trusts he knew 00:12:16.97000:12:16.980 the nation was more than ready to rein 00:12:18.71000:12:18.720 them in and so he decided to go after 00:12:20.56900:12:20.579 one of the biggest of them all 00:12:22.10000:12:22.110 Standard Oil and its director john d 00:12:24.68000:12:24.690 rockefeller we became the kind of 00:12:29.06000:12:29.070 lightning rod for all the things that 00:12:32.09000:12:32.100 were wrong with industrial development 00:12:35.80000:12:35.810 1909 the Supreme Court turned to the 00:12:38.44900:12:38.459 Sherman Antitrust Act to bring Standard 00:12:40.87900:12:40.889 Oil down breaking up so enormous a 00:12:44.44900:12:44.459 company so pervasive in American life 00:12:46.57900:12:46.589 would be a monumental task I think that 00:12:49.91000:12:49.920 at the time the Standard Oil decision 00:12:52.25000:12:52.260 was viewed as a real blow to Standard 00:12:54.86000:12:54.870 Oil and a victory for the public and I 00:12:57.65000:12:57.660 think that that view was a misperception 00:13:01.00000:13:01.010 the breakup formed a group of smaller 00:13:03.53000:13:03.540 but still powerful companies dominant in 00:13:05.78000:13:05.790 their regions Standard Oil of New Jersey 00:13:08.48000:13:08.490 became Hess oh now Exxon Standard of 00:13:11.48000:13:11.490 Ohio became so high Oh standard of 00:13:14.48000:13:14.490 Indiana became Amoco standard of New 00:13:17.15000:13:17.160 York became Mobil standard of California 00:13:20.03000:13:20.040 became Chevron and Continental oil 00:13:22.37000:13:22.380 became Conoco all in all 34 different 00:13:27.50000:13:27.510 companies were created out of Standard 00:13:29.24000:13:29.250 Oil and John Dee had a piece of every 00:13:32.24000:13:32.250 one of them he didn't fight it they kind 00:13:35.50900:13:35.519 of made a joke about it afterwards he 00:13:37.10000:13:37.110 sent out to all his lieutenants a kind 00:13:38.90000:13:38.910 of fake obituary saying oh that this 00:13:42.07900:13:42.089 thing is passed on and we must mourn its 00:13:43.88000:13:43.890 passing and that sort of thing but it 00:13:45.07900:13:45.089 was a kind of caddy and and sarcastic 00:13:47.72000:13:47.730 and not very serious response what 00:13:51.01900:13:51.029 senior had to take seriously was the new 00:13:53.21000:13:53.220 way America would light its homes all 00:13:55.75900:13:55.769 this oil that Rockefeller was refining 00:13:57.94900:13:57.959 he was refining basically into kerosene 00:13:59.78000:13:59.790 and then comes thomas edison who has a 00:14:04.25000:14:04.260 vision mean he wants to change the way 00:14:06.40000:14:06.410 illumination takes place in homes and 00:14:08.90000:14:08.910 businesses and factories and he succeeds 00:14:11.00000:14:11.010 in doing this by coming up with the 00:14:12.41000:14:12.420 electric life and really just by luck 00:14:15.41000:14:15.420 the dominant design in Otto 00:14:17.95000:14:17.960 at the turn of the century turns out to 00:14:20.95000:14:20.960 beat the internal combustion engine the 00:14:22.78000:14:22.790 internal combustion engine is fueled by 00:14:24.37000:14:24.380 gasoline gasoline is refined from 00:14:26.41000:14:26.420 petroleum so just as he is losing the 00:14:29.29000:14:29.300 core market that he has another market 00:14:32.05000:14:32.060 at least as great comes along and the 00:14:35.89000:14:35.900 business keeps growing the wholesale 00:14:38.80000:14:38.810 transformation of America into a nation 00:14:41.14000:14:41.150 on wheels would make Rockefeller the 00:14:43.39000:14:43.400 richest man in the world it is said that 00:14:47.05000:14:47.060 he was worth between 850 and 950 million 00:14:50.02000:14:50.030 dollars in 1911 that's the gross 00:14:52.75000:14:52.760 national product that year was about 00:14:54.07000:14:54.080 thirty-five billion dollars so think of 00:14:56.71000:14:56.720 somebody being worth 135th or 140th of 00:14:59.74000:14:59.750 the US GNP but Rockefellers reputation 00:15:03.58000:15:03.590 among his countrymen was only declining 00:15:05.50000:15:05.510 as his millions increased he had become 00:15:08.17000:15:08.180 so despised that he finally decided to 00:15:10.60000:15:10.610 do something about it and so he hired 00:15:13.42000:15:13.430 the patrician southerner Ivy Lee to 00:15:16.00000:15:16.010 reverse his public image an early master 00:15:19.00000:15:19.010 of public relations Lee used the media 00:15:21.25000:15:21.260 which the muckrakers had used to 00:15:23.08000:15:23.090 disgrace Rockefeller to turn him into a 00:15:25.42000:15:25.430 sympathetic figure Ivy Lee recognized 00:15:30.22000:15:30.230 early the power of the new moving 00:15:32.29000:15:32.300 picture and used newsreels to show a 00:15:34.51000:15:34.520 remarkably benevolent Rockefeller I am 00:15:37.90000:15:37.910 very grateful to you and to a host of 00:15:42.61000:15:42.620 people who are so kind and good to me 00:15:45.37000:15:45.380 all the time 00:15:46.33000:15:46.340 why because you're so good to everybody 00:15:48.49000:15:48.500 you all as Ivy Lee began to kind of 00:15:52.30000:15:52.310 control his public image he became oddly 00:15:56.35000:15:56.360 a kind of American character and people 00:15:59.92000:15:59.930 kind of warmed to him in a bizarre sort 00:16:01.87000:16:01.880 of way it was like having Frankenstein 00:16:03.25000:16:03.260 on the loose walking around New York 00:16:04.75000:16:04.760 City or something like that with a cane 00:16:06.91000:16:06.920 in the long head 00:16:10.61000:16:10.620 although this plane never takes off this 00:16:12.98000:16:12.990 photo opportunity was presented as 00:16:14.72000:16:14.730 seniors first flight perhaps Ivy Lee's 00:16:17.12000:16:17.130 most brilliant public relations move was 00:16:19.34000:16:19.350 the casting of Rockefeller as the man 00:16:21.32000:16:21.330 who gave out dimes don't you give a dime 00:16:24.95000:16:24.960 to Rockefeller thank you sir thank you 00:16:35.81000:16:35.820 very much oh I can handle myself you for 00:16:37.82000:16:37.830 the rise I consider myself more than 00:16:39.65000:16:39.660 amply paid it is you less you can issue 00:16:44.20000:16:44.210 unselfish devotion to the common food 00:16:46.91000:16:46.920 and drinking good as a nation within so 00:16:54.02000:16:54.030 literal a past so it has been noble and 00:16:59.41000:16:59.420 recognizing with unity our mistakes of 00:17:04.36000:17:04.370 extravagance selfishness and 00:17:08.74000:17:08.750 indifference these are days when many 00:17:13.43000:17:13.440 are discouraged in the 93 years of my 00:17:18.14000:17:18.150 life depressions of calm gone prosperity 00:17:23.27000:17:23.280 has always returned and will again let 00:17:28.04000:17:28.050 us with faith in God in our cell and in 00:17:33.50000:17:33.510 humanity both forward who courageously 00:17:38.14000:17:38.150 resolved to play our part verbally in 00:17:42.92000:17:42.930 building a better world
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Engineering company LOTUS®
Russia, Ekaterinburg, Lunacharskogo street, 240/12