00:00:00.030 cars are a big part of American culture 00:00:03.28000:00:03.290 there is different as the people who 00:00:05.57000:00:05.580 make up our country and when it comes to 00:00:08.00000:00:08.010 choosing a car the options are pretty 00:00:11.29900:00:11.309 much limitless but cars aren't the only 00:00:15.56000:00:15.570 thing we have unlimited choice in 00:00:18.34000:00:18.350 Americans have incredible choice in the 00:00:21.89000:00:21.900 electronic devices that they use they 00:00:24.41000:00:24.420 have incredible choice in the clothes 00:00:26.06000:00:26.070 that they wear they have incredible 00:00:27.89000:00:27.900 choice of the restaurants that they go 00:00:30.52900:00:30.539 to incredible choice in grocery stores 00:00:33.63900:00:33.649 incredible choice and religious 00:00:35.60000:00:35.610 denominations that they want to practice 00:00:38.02000:00:38.030 but in the United States for most of the 00:00:41.00000:00:41.010 last 100 years Americans have had no 00:00:44.06000:00:44.070 fuel choice when it comes to one of our 00:00:48.04900:00:48.059 most important needs 00:00:50.95900:00:50.969 boil our lack of choice has serious 00:00:55.00900:00:55.019 consequences 00:00:59.67000:00:59.680 this monopoly on our fuel supply is 00:01:03.63000:01:03.640 hurting us much worse than we realize 00:01:08.28000:01:08.290 this is the story of oil and how we can 00:01:12.94000:01:12.950 finally break the monopoly and end our 00:01:17.02000:01:17.030 oil addiction when oil was first 00:01:27.07000:01:27.080 discovered it was refined into kerosene 00:01:29.17000:01:29.180 for lamps it was used for illumination 00:01:32.17000:01:32.180 not transportation a young Cleveland 00:01:36.73000:01:36.740 businessman saw great potential 00:01:38.92000:01:38.930 he realized that drilling for oil was 00:01:41.32000:01:41.330 risky but refining oil was steady money 00:01:44.59000:01:44.600 so he built his first refinery his name 00:01:48.19000:01:48.200 was john d rockefeller his company 00:01:51.73000:01:51.740 became known as Standard Oil by 1880 00:01:56.10900:01:56.119 rockefeller-controlled over 90% of the 00:01:58.84000:01:58.850 US oil business Standard Oil became a 00:02:02.26000:02:02.270 monopoly the charged exorbitant prices 00:02:04.30000:02:04.310 and eventually the public got fed up 00:02:08.16900:02:08.179 they demanded that President Theodore 00:02:10.71900:02:10.729 Roosevelt take action he announced 00:02:13.51000:02:13.520 antitrust indictments against Standard 00:02:15.85000:02:15.860 Oil and in 1911 the US Supreme Court 00:02:19.09000:02:19.100 found the Standard Oil Company guilty of 00:02:21.60000:02:21.610 monopolizing the fuel market 00:02:26.05000:02:26.060 the ruling splintered it into 34 00:02:28.96000:02:28.970 powerful independent oil companies 00:02:33.98000:02:33.990 and Rockefeller who had stock in all the 00:02:36.95000:02:36.960 newly-formed oil companies became the 00:02:41.12000:02:41.130 richest man of the modern age much has 00:02:50.51000:02:50.520 changed since the breakup of the 00:02:51.83000:02:51.840 Standard Oil monopoly but much remains 00:02:53.93000:02:53.940 the same Americans still have no choice 00:02:58.22000:02:58.230 in fuel and the companies that supply 00:03:01.37000:03:01.380 that fuel have immense power over our 00:03:04.64000:03:04.650 lives when I was president of Shell Oil 00:03:09.26000:03:09.270 Company I would often get asked the 00:03:10.85000:03:10.860 question how do you live in your skin 00:03:13.93000:03:13.940 the American people don't like oil 00:03:17.09000:03:17.100 companies and they don't like the 00:03:19.52000:03:19.530 executives who run oil companies who 00:03:21.29000:03:21.300 they don't even know in a public that so 00:03:24.08000:03:24.090 relies upon transportation as a way of 00:03:26.78000:03:26.790 life the main suppliers of that 00:03:29.51000:03:29.520 transportation meaning the oil companies 00:03:31.61000:03:31.620 are really not favored at all there's a 00:03:35.36000:03:35.370 hostility that exists between oil 00:03:38.06000:03:38.070 companies and consumers I can remember 00:03:40.40000:03:40.410 one of the senators looking over his 00:03:41.99000:03:42.000 glasses at me and questioning how I 00:03:44.60000:03:44.610 slept at night whether I had any moral 00:03:47.36000:03:47.370 fiber in my body for the extortionate 00:03:50.24000:03:50.250 prices that I was charging his 00:03:52.25000:03:52.260 constituents first time first question 00:03:55.01000:03:55.020 to me on Meet the Press do you know how 00:03:57.59000:03:57.600 much people in this country hates you
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